What a silly rhetorical question, right?

However, studies have shown time and time again that there is a blatant disregard for the health and safety of consumers in America. (https://www.cbsnews.com/news/cosmetics-toxic-chemicals-us/) There are toxic chemicals in almost every mainstream cosmetic and beauty product sold to us. These chemicals impact the basis of what makes us healthy humans; our hormones, our mood, our lifelong wellbeing, and even the birth weight of our children, should we choose to have them.

Why do people choose to purchase toxic skincare products? There is a lack of awareness of the complexity and gravity of the issue. People simply do not know what they are buying, or if they do, are so overwhelmed by the stressors of modern life, that they cannot bring themselves to spend time researching a solution.

Our mission is to remedy this by creating more awareness, encouraging more people-oriented beauty companies, and by providing 100% organic and natural skincare products to our customers. We include affirmations on the labels to acknowledge each person’s individual need for being seen, heard, and appreciated. We want you to love using your products and show love to yourself by positive habit-stacking with affirmations.